Leading creative people in Brazil: The role of leader s regulatory focus

Creativity has been related to organizational survival and success in the turbulent business world. Much research has investigated the organizational and individual factors that promote or hinder employees creative performance at work. However, little research has been done to investigate employee creativity in Brazil, one of the fastest growing economies in the world. Thus, this study will be an initial attempt to investigate employee creativity in a new cultural context, Brazil. Literature has suggested that individual creativity is not only influenced by organizational and individual factors but also the national context in which one resides (Westwood & Law, 2003), i.e. as a sociocultural phenomenon. As Brazil is becoming one of the most important emerging economies in the world, it is imperative to understand factors that may foster or impede employee creativity in Brazilian organizations. In Brazil, the study about creativity has been conducted mainly in the educational field. Little attention has been given to creativity in the organizational context. Focusing the important role of leadership in facilitating employee creativity, this project investigates the extent to which leader s motivational orientations to success, growth and learning versus those towards losses, responsibility, and security will have a differentiated impact on employee creativity in Brazilian organizations. Consequently, with our focus on leader s role in bringing out employee creativity, our findings will provide much needed knowledge with regard to how to develop frontline supervisor s leadership skills to effectively facilitate employee creativity in organizations. Finally, we extend the extant literature by examining the consequences of creativity. Specifically, we investigate whether being creative at work may contribute to employees well-being as well as their productivity. In sum, this study will enhance our understanding on how to foster employee creativity in developing economies, the important role of leadership and the potential consequences of creativity.
Situação: Em andamento; Natureza: Pesquisa.
Alunos envolvidos: Graduação: (2) / Mestrado acadêmico: (4) / Doutorado: (4) .

Integrantes: Helenides Mendonça – Coordenador / Qin Zhow – Integrante.
Financiador(es): Fundação de Amparo a Pesquisa do Estado de Goiás – Auxílio financeiro / Fund Newton – Auxílio financeiro.